Ebbe H. Christensen has for more than 13 years pioneered compact aerial lift equipment distribution in North America. In 2001 he established ReachMaster, Inc. as the US subsidiary of E. Falck Schmidt A/S in Denmark, the original inventor of the compact lift industry globally in 1977. In 2005 the Denka lift line was added as a result of a merger in Denmark, and in 2008 he again introduced the market to a new product category on a larger scale by importing the Italian Hinowa line (now JLG) of small compact track-based lift.
In 2012 Ebbe Christensen bought out ReachMaster, Inc. from its former owners and is today the sole owner of ReachMaster, Inc. and serves as its President and CEO.
Ebbe Christensen maintains a very active profile within the industry. For several years he has served on the advisory boards for industry organizations like the IWCA (International Window Cleaner Association) and SAIA (Scaffold & Access Industry Association) as well as being a very active member of the IPAF (International Powered Access Federation), serving on the IPAF NARC (North American Regional Council). He is an experienced speaker and has made industry presentations on both national and international level at industry forums and summits.
Prior to entering the lift industry, Ebbe Christensen held executive management positions in various US subsidiaries of primarily Danish companies, spearheading new technology and business development. He has also served as Trade Commissioner and owned his own consulting company for several years before being attracted to the lift industry.
Ebbe holds a Master degree in International Business and Trade from Copenhagen Business School as well as other business degrees from his native Denmark.
Ebbe has lived in the US for 25 years, and when he is not in the office or on the road, you will most likely find him in his garage, restoring old cars and attending to his old classic Jaguars. He also knows a thing or two about wine, and is seasoned amateur chef with a lifelong interest in culinary art and skills.